Sundesigns (a.k.a Sundeip Arora)
In your profile, you say you are a graphic
designer. How long have you been
a graphic designer? And why did you become one?
I'm 34 and I've been a graphic designer for
about 12 years now. I bought a computer long back and
I tried everything on it right from gaming to
programming, in due course of time I found that I was
really enjoying doing graphics, it was then that I
decided to take it more seriously and make it my
career.
What motivated you to start photography?
Photography is a hobby, and there always is a
great need of usable photographs for designs.
When I'm shooting I'm pursuing my hobby and at the
same time I'm getting input for my work. That's like
mixing business with pleasure. In fact photography has
made my work more enjoyable.
Has photography helped you grow as a graphic
designer? If so, how?
Yes. Tremendously! Being able to shoot decent
images can at times be very handy for a graphic
designer. Especially in case of low budget projects
where client is not willing to pay for expensive
photography and in cases where time is at premium and
you have no time to plan a shoot with a studio. So
this knowledge of photography makes you a useful
package. Having said that I still prefer to hire a
high-end photographer if budget and time permits me.
What from your knowledge of graphic design are you
able to apply to your photography?
Well, when I'm shooting for my work, I
know exactly what is needed. It could be angles,
areas to highlight, areas out of focus … it could be a
million things and you can get that fast. That aspect
of picture fitting in a particular place or its
'usabilty' is always there even when you are just
wandering around taking pictures.
You seem to like shooting images isolated on white
backgrounds. What do you like about shooting images in
this style?
I'm first a graphic designer, and I think that
way. Isolated images on white backgrounds give immense
freedom to a designer to use variety of colours,
shapes, patterns, etc. They are more useful when you
shoot first and plan to use them later. This is
precisely the reason why isolated objects on white
background are among the most popular stock images.
The person who might use them will have much more
freedom in comparison to the images with backgrounds.
And one more thing ... your client calls you up in the
morning, he needs to make an important announcement in
the news paper next morning, and he wants it ready by
afternoon. What do you do? You can either say sorry or
simply pick up an appropriate isolated image, put up
the hurriedly prepared copy in the already provided
space and voilà! The ad is ready.
What direction do you see your photography going
in the future?
Well … this is the tough one. Photography has
gone through such transformation in the last 10-15
years that one does not expects major changes in the
near future though the tools of the trade will
continue to become smarter and affordable. Smart
combinations of software and hardware will continue to
lessen the dependence on the skills. There will always
be nostalgic feelings of good old time, but then past
was not always that good. Marcel Pagnol (French
Writer, Producer and Film Director, 1895-1974)
once said "The reason people find it so hard to be
happy is that they always see the past better than it
was, the present worse than it is, and the future less
resolved than it will be".
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